Influence of perceived interactivity of a sexual health text message service on young people's attitudes, satisfaction and repeat use

Jessica Fitts Willoughby; Kelly Ladin L'Engle

doi:10.1093/her/cyv056

Back

Influence of perceived interactivity of a sexual health text message service on young people's attitudes, satisfaction and repeat use

Journal article

Open access

Peer reviewed

Influence of perceived interactivity of a sexual health text message service on young people's attitudes, satisfaction and repeat use

Jessica Fitts Willoughby and Kelly Ladin L'Engle

Health education research, Vol.30(6), pp.996-1003

12/2015

DOI: https://doi.org/10.1093/her/cyv056

Handle:

https://hdl.handle.net/2376/115844

PMID: 26590247

Files and links (1)

url

https://doi.org/10.1093/her/cyv056View

Published (Version of record) Open

Abstract

Attitude

Humans

Information Seeking Behavior

Male

Patient Satisfaction

Young Adult

Health Education - methods

Health Educators

Adolescent

Southeastern United States

Text Messaging

Female

Perception

Child

Reproductive Health - education

Sexual health text message services are becoming an increasingly popular way to reach young people with sexual health information. A variety of service types exist: some send automated messages on a set schedule; others provide personalized responses to individual questions. Young people's perceptions of interactivity, which is often based on system responsiveness, may vary. This study examines perceptions of interactivity for users of a two-way text message service that connects young people directly with a health educator and examines the relationship between perceived interactivity and attitudes toward the service, service satisfaction, and repeated service use. Data from 131 users in the southeastern U.S.A. were analysed. Perceived interactivity was associated with positive attitudes, user satisfaction and repeat use. Data suggest that for sexual health information seeking, young people may view a program as more useful if they perceive it is interactive. Services that provide a back-and-forth dialog between health educators and users may be perceived as interactive, and those perceptions of interactivity can influence attitudes toward the service as well as behaviors, such as using the service repeatedly. Since such services offer accurate and timely health information, repeated use allows for the additional exchange of health information and educational opportunities.

Metrics

6 Record Views

Details

Title: Influence of perceived interactivity of a sexual health text message service on young people's attitudes, satisfaction and repeat use
Creators: Jessica Fitts Willoughby - The Edward R. Murrow College of Communication, Washington State University, Pullman, WA, USA and jessica.willoughby@wsu.edu
Kelly Ladin L'Engle - School of Nursing and Health Professions, University of San Francisco, San Francisco, CA, USA
Publication Details: Health education research, Vol.30(6), pp.996-1003
Academic Unit: Strategic Communication, Department of
Publisher: England
Identifiers: 99900548138801842
Language: English
Resource Type: Journal article