Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy

Journal article

Peer reviewed

Eric R Spangenberg, David E Sprott, Bianca Grohmann and Ronn J Smith

Journal of marketing, Vol.67(3), pp.47-62

07/2003

Handle:

https://hdl.handle.net/2376/104932

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Title: Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy
Creators: Eric R Spangenberg - Washington State University
David E Sprott - Washington State University
Bianca Grohmann - Concordia University
Ronn J Smith - Washington State University
Publication Details: Journal of marketing, Vol.67(3), pp.47-62
Identifiers: 99900547057001842
Language: English
Resource Type: Journal article