Predicting the Potential for Risky Behavior Among Those "Too Young" to Drink as the Result of Appealing Advertising

Journal article

Peer reviewed

Journal of health communication, Vol.5(1), pp.13-27

01/2000

Handle:

https://hdl.handle.net/2376/117240

PMID: 10848029

Abstract

drinking behavior

Advertising

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Title: Predicting the Potential for Risky Behavior Among Those "Too Young" to Drink as the Result of Appealing Advertising
Creators: Erica Weintraub Austin - Washington State University, Strategic Communication, Department of
Christopher Knaus - a Edward R. Murrow School of Communication, Washington State University , Pullman , Washington, USA, b College of Education, University of Washington , Seattle , Washington, USA
Publication Details: Journal of health communication, Vol.5(1), pp.13-27
Academic Unit: Strategic Communication, Department of
Identifiers: 99900548065701842
Language: English
Resource Type: Journal article