Rank-Ordered Analysis of Consumer Preferences for the Attributes of a Value-Added Biofuel Co-Product

Yejun Choi; Dayton M Lambert; Kimberly L Jensen; Christopher D Clark; Burton C English; McKenzie Thomas

doi:10.3390/su12062363

Back

Rank-Ordered Analysis of Consumer Preferences for the Attributes of a Value-Added Biofuel Co-Product

Journal article

Open access

Peer reviewed

Rank-Ordered Analysis of Consumer Preferences for the Attributes of a Value-Added Biofuel Co-Product

Yejun Choi, Dayton M Lambert, Kimberly L Jensen, Christopher D Clark, Burton C English and McKenzie Thomas

Sustainability (Basel, Switzerland), Vol.12(6), p.2363

03/18/2020

DOI: https://doi.org/10.3390/su12062363

Handle:

https://hdl.handle.net/2376/117015

Appears in Aviation Sustainability Center (ASCENT)

Files and links (2)

pdf

01-sustainability-12-02363_pub1.36 MBDownload View

CC BY V4.0, Open Access

url

https://doi.org/10.3390/su12062363View

Published (Version of record) Open

Abstract

biochar

best and worst scaling

IIA assumption

alternative specific rank ordered probit

Alternative Energy Sources

Biochar is a co-product of the production of advanced biofuels that sequesters carbon when used as a soil amendment. Gardening consumers are a potential market for biochar and their purchase of biochar-amended products could provide biofuel producers with an additional revenue stream. To better understand this opportunity, preferences for the attributes of potting soils amended with biochar were elicited using a best-worst scaling experiment administered in a survey of 880 Tennessee households. The attributes analyzed were whether the biochar was produced in Tennessee, certified as biobased, a coproduct of biofuel production, and produced from food waste, wood waste, agricultural by-product, or a non-food energy crop feedstock. The effects of consumer demographics and attitudes on preferences for the biochar attributes were also estimated. We tested the independence of irrelevant alternative assumption using a structured covariance matrix designed specifically to the survey’s structure. The results suggest that the attributes most likely to influence favorably consumers are production from agricultural by-product or wood waste feedstock. On the other hand, the attributes least likely to entice consumers are biochar produced in Tennessee or produced as a co-product of renewable fuel.

Metrics

13 File views/ downloads

14 Record Views

Details

Title: Rank-Ordered Analysis of Consumer Preferences for the Attributes of a Value-Added Biofuel Co-Product
Creators: Yejun Choi
Dayton M Lambert
Kimberly L Jensen - Washington State University, UNKNOWN
Christopher D Clark
Burton C English
McKenzie Thomas
Publication Details: Sustainability (Basel, Switzerland), Vol.12(6), p.2363
Academic Unit: Aviation Sustainability Center (ASCENT); Alternative Jet Fuel
Grants: 13-C-AJFE-UTENN-Amd 5, Federal Aviation Administration (United States, Washington) - FAA
Identifiers: 99900581261701842
Language: English
Resource Type: Journal article