Journal article
Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice response (IVR) and the Internet
Social science research, Vol.38(1), pp.1-18
2009
Handle:
https://hdl.handle.net/2376/117784
Abstract
The potential for improving response rates by changing from one mode of data collection to another mode and the consequences for measurement and nonresponse errors are examined. Data collection from 8999 households was done in two phases. Phase 1 data collection was conducted by telephone interview, mail, interactive voice response, or the Internet, while Phase 2 focused on nonrespondents to Phase 1, and was conducted by a different mode, either telephone or mail. Results from our study suggest that switching to a second mode is an effective means of improving response. We also find that for the satisfaction–dissatisfaction questions asked in this survey, respondents to the aural modes (telephone and IVR) are significantly more likely than are respondents to the visual modes (mail and web) to give extreme positive responses, a difference that cannot be accounted for by a tendency towards recency effects with telephone. In general, switching to a second mode of data collection was not an effective means of reducing nonresponse error based on demographics.
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Details
- Title
- Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice response (IVR) and the Internet
- Creators
- Don A Dillman - Washington State University, Social and Economic Sciences Research Center, Department of Sociology, 133 Wilson Hall, Pullman, WA 99164-4020, USAGlenn Phelps - The Gallup Organization, 1001 Gallup Drive Omaha, NE 68102, USARobert Tortora - The Gallup Organization, 1001 Gallup Drive Omaha, NE 68102, USAKaren Swift - The Gallup Organization, 1001 Gallup Drive Omaha, NE 68102, USAJulie Kohrell - The Gallup Organization, 1001 Gallup Drive Omaha, NE 68102, USAJodi Berck - The Gallup Organization, 1001 Gallup Drive Omaha, NE 68102, USABenjamin L Messer - Washington State University, Social and Economic Sciences Research Center, Department of Sociology, 133 Wilson Hall, Pullman, WA 99164-4020, USA
- Publication Details
- Social science research, Vol.38(1), pp.1-18
- Academic Unit
- Sociology, Department of
- Publisher
- Elsevier Inc
- Identifiers
- 99900548451901842
- Language
- English
- Resource Type
- Journal article