Journal article
Shaping Core Health Messages: Rural, Low-Income Mothers Speak Through Participatory Action Research
Health communication, Vol.34(10), pp.1141-1149
08/24/2019
Handle:
https://hdl.handle.net/2376/115461
PMID: 29683726
Abstract
Rural, low-income families are disproportionately impacted by health problems owing to structural barriers (e.g., transportation, health insurance coverage) and personal barriers (e.g., health literacy). This paper presents a Participatory Action Research (PAR) model of co-created Core Health Messages (CHMs) in the areas of dental health, food security, health insurance, and physical activity. The research project engaged a multi-disciplinary team of experts to design initial health messages; rural, low-income mothers to respond to, and co-create, health messages; and stakeholders who work with families to share their insights. Findings reveal the perceptions of mothers and community stakeholders regarding messages and channels of message dissemination. By using PAR, a learner engagement approach, the researchers intend to increase the likelihood that the CHMs are culturally appropriate and relevant to specific populations. The CHM-PAR model visually illustrates an interactive, iterative process of health message generation and testing. The paper concludes with implications for future research and outreach in a technological landscape where dissemination channels are dynamic. This paper provides a model for researchers and health educators to co-create messages in a desired format (e.g., length, voice, level of empathy, tone) preferred by their audiences and to examine dissemination methods that will best reach those audiences.
Metrics
10 Record Views
Details
- Title
- Shaping Core Health Messages: Rural, Low-Income Mothers Speak Through Participatory Action Research
- Creators
- Sheila Mammen - Department of Resource Economics, University of Massachusetts AmherstYoshie Sano - Department of Human Development, Washington State University VancouverBonnie Braun - University of Maryland School of Public HealthElisabeth Fost Maring - 1142 School of Public Health, College Park
- Publication Details
- Health communication, Vol.34(10), pp.1141-1149
- Academic Unit
- Human Development, Department of
- Publisher
- Routledge
- Grant note
- 2010-46100-2179 and 2011-46100-3113 / Rural Health and Safety Education Competitive Program of the USDA Cooperative State Research, Education and Extension Service, National Institute of Food and Agriculture
- Identifiers
- 99900548077201842
- Language
- English
- Resource Type
- Journal article