Journal article
Sources and Influences of Young School-Age Children's General and Brand-Specific Knowledge about Alcohol
Health communication, Vol.7(1), pp.1-20
01/01/1995
Abstract
Questionnaire data from a convenience sample of children ages 7-12 (N = 213) & parents (N = 276) showed considerable general & brand-specific knowledge about alcohol among children; nearly 50% had tasted alcohol. Use of the mass media for alcohol information predicted general knowledge about alcohol, with reliance on parents & parental mediation of TV having no effect. General knowledge predicted lower expectancies for alcohol, but expectancies did not predict drinking. Parental mediation of TV predicted brand-specific knowledge, which, along with liking alcohol commercials, predicted drinking. General knowledge did not predict drinking & few age differences existed. The data suggest that prevention prgrams must target even the youngest school-age children & also must target parents to teach critical-viewing, problem-solving, & social-resistance skills. 1 Table, 2 Figures, 66 References. Adapted from the source document.
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Details
- Title
- Sources and Influences of Young School-Age Children's General and Brand-Specific Knowledge about Alcohol
- Creators
- Erica Austin - Washington State UniversityBethe Nach-Ferguson
- Publication Details
- Health communication, Vol.7(1), pp.1-20
- Academic Unit
- Strategic Communication, Department of
- Identifiers
- 99901131439601842
- Language
- English
- Resource Type
- Journal article