Journal article
State of e-Learning Marketing: Results and Recommendations from a Nationwide Survey
Journal of library administration, Vol.60(3), pp.235-249
04/02/2020
Handle:
https://hdl.handle.net/2376/117457
Abstract
To better understand how librarians across the country market e-learning resources to faculty, a survey was distributed to academic librarians in the United States to gauge what marketing strategies were being used, how the marketing responsibilities were being divided, and what strategies were deemed successful. The survey's results suggested that active, tailored marketing strategies which utilize the traditional liaison model tend to be the most successful. This study emphasizes the need for communication among librarians and includes recommendations for increasing the awareness of e-learning resources on your campus.
Metrics
4 Record Views
Details
- Title
- State of e-Learning Marketing: Results and Recommendations from a Nationwide Survey
- Creators
- Teagan Eastman (Author) - Online Learning Librarian, University Libraries, Utah State UniversityJennifer Saulnier Lange (Author)
- Publication Details
- Journal of library administration, Vol.60(3), pp.235-249
- Academic Unit
- Libraries
- Publisher
- Routledge
- Identifiers
- 99900582763701842
- Language
- English
- Resource Type
- Journal article