Journal article
Street Kids in Nikes: In Search of Humanization through the Culture of Consumption
Cultural studies, critical methodologies, Vol.6(3), pp.370-390
08/01/2006
Handle:
https://hdl.handle.net/2376/111650
Abstract
Brazilian street kids have been represented, with few exceptions, as victims of oppressed cultural forces that weaken the family & dilute social capital. To be sure, concentrated poverty, loss of extended family ties, low levels of education, & lack of governmental involvement have all given shape to a terribly strenuous childhood for many in the country. These kids, however, are more than victims. They are also active agents in the co-construction of their social realities, & they struggle in brave ways to become fuller human beings. Using reconstructions from my ethnographic fieldwork on the streets of Campinas, Brazil, in which kids encounter Nike artifacts & the culture of consumption, the author attempts to show this struggle for humanization. In addition, a central purpose of this article is to present a slice of social science research written in a self-reflective manner about authorship, interpretation, & the interweaving of theory & fieldwork. References. [Reprinted by permission of Sage Publications Inc., copyright 2006.]
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Details
- Title
- Street Kids in Nikes: In Search of Humanization through the Culture of Consumption
- Creators
- Marcelo Diversi
- Publication Details
- Cultural studies, critical methodologies, Vol.6(3), pp.370-390
- Academic Unit
- Human Development, Department of
- Identifiers
- 99900547609601842
- Language
- English
- Resource Type
- Journal article