Journal article
Tennessee Consumer Willingness to Pay for Disposable Dinnerware Molded from Wheat Straw
Journal of food distribution research, Vol.51(2), pp.19-39
2020
Handle:
https://hdl.handle.net/2376/117574
Appears in Aviation Sustainability Center (ASCENT)
Abstract
Wheat straw, a wheat byproduct, can be used in making disposable dinnerware. This study uses a contingent valuation survey to measure consumer willingness to pay (WTP) for wheat straw dinnerware bowls (WSB). Consumers would pay a premium ($1.33) for a 25-count package of molded WSB over the same size package of conventional bowls. Target markets include those who spend more on disposable dinnerware but also those who have greater concern about reducing greenhouse gas (GHG) emissions and climate change. Recyclability, no plastic, USDA Certified Biobased, and compostability are more important attributes to consumers than no tree cellulose being used in making the disposable dinnerware.
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Details
- Title
- Tennessee Consumer Willingness to Pay for Disposable Dinnerware Molded from Wheat Straw
- Creators
- MacKenzie GillKimberly L Jensen - Washington State University, UNKNOWNSreedhar UpendramNicole LabbéBurton C EnglishDayton M LambertSamuel W JacksonR. Jamey Menard
- Publication Details
- Journal of food distribution research, Vol.51(2), pp.19-39
- Academic Unit
- Aviation Sustainability Center (ASCENT); Alternative Jet Fuel
- Grants
- 13-C-AJFE-UTENN-Amd 5, Federal Aviation Administration (United States, Washington) - FAA
- Identifiers
- 99900581262101842
- Language
- English
- Resource Type
- Journal article