Journal article
The Ability of the AIDS Quilt to Motivate Information Seeking, Personal Discussion, and Preventative Behavior as a Health Communication Intervention
Health communication, Vol.12(3), pp.301-316
01/01/2000
PMID: 10938918
Abstract
A Solomon 4-group-design-style field experiment examined the ability of the NAMES Project Foundation's AIDS Memorial Quilt (AIDS Quilt) to motivate information seeking, personal discussion, and behavioral outcomes among those who viewed it. Results indicate that the AIDS Quilt intervention explained significant differences in information-seeking motivations and information-seeking behavior. Information-seeking motivation positively predicted actual information-seeking behavior, which in turn predicted increased discussion and decreased risky behavior. Information-seeking motivation in itself did not predict discussion or behavior. The results suggest that campaigns designed primarily to increase information-seeking motivation can result in desired behavioral outcomes.
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Details
- Title
- The Ability of the AIDS Quilt to Motivate Information Seeking, Personal Discussion, and Preventative Behavior as a Health Communication Intervention
- Creators
- Christopher Stephen KnausBruce E. Pinkleton - Washington State University, Edward R. Murrow College of CommunicationErica Weintraub Austin
- Publication Details
- Health communication, Vol.12(3), pp.301-316
- Academic Unit
- Strategic Communication, Department of
- Publisher
- Taylor & Francis Group
- Identifiers
- 99901131440901842
- Language
- English
- Resource Type
- Journal article