Journal article
The influence of tactile input on the evaluation of retail product offerings
Journal of retailing, Vol.83(2), pp.237-245
2007
Handle:
https://hdl.handle.net/2376/110892
Abstract
Retailers can benefit from allowing customers to touch their products. The influence of tactile input on evaluation, however, remains undemonstrated in the literature. In four experiments, effects of tactile input were observed for product categories wherein tactile input was diagnostic, and depended on product quality. While this effect was moderated by individual differences in need for touch when there was no opportunity for multiple product comparisons, there was no support for a mediating role of affect. Implications for retailing theory and practice are discussed.
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Details
- Title
- The influence of tactile input on the evaluation of retail product offerings
- Creators
- Bianca Grohmann - John Molson School of Business, Concordia University, 1455 de Maisonneuve Blvd. W., Montreal, Quebec H3G 1M8, CanadaEric R Spangenberg - College of Business, Washington State University, Pullman, WA 99164-4730, United StatesDavid E Sprott - College of Business, Washington State University, Pullman, WA 99164-4730, United States
- Publication Details
- Journal of retailing, Vol.83(2), pp.237-245
- Publisher
- Elsevier Inc
- Identifiers
- 99900546910201842
- Language
- English
- Resource Type
- Journal article