Sign in
Understanding the Effect of Political Advertising on Voter Turnout: A Response to Krasno and Green
Journal article   Peer reviewed

Understanding the Effect of Political Advertising on Voter Turnout: A Response to Krasno and Green

Michael M Franz, Paul Freedman, Ken Goldstein and Travis N Ridout
The Journal of politics, Vol.70(1), pp.262-268
01/2008
Handle:
https://hdl.handle.net/2376/111766

Abstract

Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how they measure advertising tone, their choice of modeling techniques and the generalizability of their findings. These differences aside, we strongly agree that political advertising does little to undermine voter participation.

Metrics

8 Record Views

Details