Journal article
Understanding the Effect of Political Advertising on Voter Turnout: A Response to Krasno and Green
The Journal of politics, Vol.70(1), pp.262-268
01/2008
Handle:
https://hdl.handle.net/2376/111766
Abstract
Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how they measure advertising tone, their choice of modeling techniques and the generalizability of their findings. These differences aside, we strongly agree that political advertising does little to undermine voter participation.
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Details
- Title
- Understanding the Effect of Political Advertising on Voter Turnout: A Response to Krasno and Green
- Creators
- Michael M Franz - Bowdoin CollegePaul Freedman - University of VirginiaKen Goldstein - University of Wisconsin-MadisonTravis N Ridout - Washington State University
- Publication Details
- The Journal of politics, Vol.70(1), pp.262-268
- Academic Unit
- Politics, Philosophy and Public Affairs, School of
- Publisher
- Cambridge University Press; New York, USA
- Number of pages
- 7
- Identifiers
- 99900547524001842
- Language
- English
- Resource Type
- Journal article