- Title
- Why advertisers and researchers should focus on media literacy to respond to the effects of alcohol advertising on youth
- Creators
- Erica Weintraub Austin - Washington State University, Strategic Communication, Department of
- Publication Details
- International journal of advertising, Vol.25(4), pp.541-544
- Academic Unit
- Strategic Communication, Department of
- Publisher
- Taylor & Francis
- Number of pages
- 4
- Identifiers
- 99901131434701842
- Language
- English
- Resource Type
- Journal article
Journal article
Why advertisers and researchers should focus on media literacy to respond to the effects of alcohol advertising on youth
International journal of advertising, Vol.25(4), pp.541-544
01/01/2006
Abstract
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