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Figure: The Message Interpretation Process Model
Edward R. Murrow Center for Media & Health Promotion Research, Edward R. Murrow College of Communication, Washington State University
10/2023
DOI:
https://doi.org/10.7273/000006605
Abstract
This figure portrays a commonly used theoretical model explaining how people apply emotion and logic to assess the meaning of media messages they encounter in order to make decisions about what is real, what is important and what behaviors to adopt.
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Details
- Title
- Figure: The Message Interpretation Process Model
- Creators
- Erica W. Austin (Author) - Washington State University, Strategic Communication, Department of
- Academic Unit
- Strategic Communication, Department of
- Publisher
- Edward R. Murrow Center for Media & Health Promotion Research, Edward R. Murrow College of Communication, Washington State University; Pullman, Washington
- Identifiers
- 99901131434201842
- Language
- English
- Resource Type
- Other learning objects