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Getting to the Heart and Mind of the Matter: A Toolkit to Build Confidence as a Trusted Messenger of Health Information
Extension Foundation, 5
08/2024
DOI:
https://doi.org/10.7273/000007440
Abstract
The purpose of this workbook is to better equip and empower all Extension professionals to participate as active agents in vaccine education and any other health education initiatives in their communities. The toolkit, and accompanying workshops materials, were created to help professionals learn and enhance communication skills, with an emphasis on HOW to communicate with audiences rather than what to communicate. This research-based, theory- informed, multidisciplinary approach combines the influence of emotions and reason on behavior change communication.
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Details
- Title
- Getting to the Heart and Mind of the Matter
- Creators
- Erica W. Austin (Author) - Washington State University, Department of Strategic CommunicationBruce William Austin (Author) - Washington State University, Department of Kinesiology and Educational PsychologyPaul David Bolls (Author) - Washington State University, Department of Strategic CommunicationSHAWN K DOMGAARD (Author) - Washington State University, Department of Communication and SocietyZena Marie Edwards (Author) - Washington State University, WSU Extension Youth and FamiliesAnaderi Iniguez (Author) - Washington State UniversityLinda Kirk Fox (Author)Di Mu (Author)Nicole A. O'Donnell (Author) - Washington State University, Department of Strategic CommunicationCourtney Payne (Author)Pamela Rose (Author)Hae Yeon Seo (Author)Anya Sheftel (Author) - Washington State University, Department of Teaching and LearningKathryn A. Stofer (Author) - University of FloridaAndrew Sutherland (Author)
- Academic Unit
- Department of Strategic Communication
- Publisher
- Extension Foundation; Kansas City, Missouri
- Edition
- 5
- Identifiers
- 99901225978901842
- Language
- English
- Resource Type
- Other learning objects