Report
Best practices for conducting successful online focus groups
Technical bulletin (Washington State University. Extension), 92E, Washington State University Extension
08/2024
DOI:
https://doi.org/10.7273/000006621
Abstract
The COVID-19 pandemic required researchers to halt in-person research and modify research methods for a virtual setting. This publication describes the process by which one research team consisting of faculty, staff, and students across a large research institution in the Pacific Northwest successfully pivoted in-person focus groups to an online setting using Zoom. We outline best practices for conducting online focus groups based on a literature review and our firsthand experience. Overall, we found online focus groups to be a cost-effective means for gathering qualitative data that reduced some barriers to participation.
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Details
- Title
- Best practices for conducting successful online focus groups
- Creators
- Kelley M. Pascoe (Author)Erica Doering (Author)Katherine E. Hampilos (Author)Elizabeth Hall H. Weybright (Author) - Washington State University, Department of Human DevelopmentBrittany Rhoades Cooper (Author) - Washington State University, Department of Human DevelopmentAnamaria Martinez (Author) - Washington State University, WSU Extension Youth and Families
- Academic Unit
- Publications, WSU Extension
- Series
- Technical bulletin (Washington State University. Extension); 92E
- Publisher
- Washington State University Extension; Pullman, Washington
- Identifiers
- 99901145241201842
- Language
- English
- Resource Type
- Report