Marketing issues pervade contemporary society. Marketing is involved and entails lots of decisions-what produce to make or sell, how much to charge, how to distribute or handle the product, how to promote it, timing, processing, handling, safety. Thus, people often think marketing is complicated. The objective of this publication is to demonstrate that marketing is essentially an exercise in building trust. It asserts that small farmers can benefit from developing a more intimate form of trust with their customers. 4 pages.
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Details
Title
Building Trust with Consumers/Farming West of the Cascades
Creators
Raymond A. Jussaume (Author)
Academic Unit
Publications, WSU Extension
Series
Extension bulletin (Washington State University. Extension); EB1889
Publisher
Washington State University Extension; Pullman, Washington
Identifiers
99900501877701842
Copyright
In copyright ; openAccess ; http://rightsstatements.org/vocab/InC/1.0/ ; http://purl.org/eprint/accessRights/OpenAccess