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Decision Making in Agriculture
Report   Open access

Decision Making in Agriculture

Michelle M. Moyer, Malcolm Hobbs and Monica Cooper
07/2026
DOI:
https://doi.org/10.7273/000008329
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Decision Making in Agriculture394.60 kBDownloadView
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Abstract

Agriculture
Why are agricultural decisions challenging? 1. Risk: Decision-makers evaluate the risks of adopting new practices (ideas, behaviors, or technologies) vs. continuing with existing practices. For example, the financial efficiency or practical advantages of one practice over another for their unique farming situation. 2. Uncertainty: Decision-makers must overcome uncertainty about the risks before adopting a practice. Uncertainty increases when: • Resources are limited • New knowledge needs to be acquired by the team. • There is limited scientific understanding of an issue or practice. • The generalizability of a practice to the decision-maker's unique farming situation is unclear. 3. Team Decision-Making: Decisions are often made by teams whose members differ in: • Knowledge: level of knowledge of an issue and type of knowledge they specialize in. • Needs: the underlying interests a decision must meet, often related to their job role.

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